"Creativity is the key": how PC hardwareâs smaller manufacturers are navigating the RAM shortage disaster
Far from ushering in a technological golden age, artificial intelligence is giving PC hardware its most trying time in years. As huge, hyper-rich tech companies go about building resource-intensive AI data centres in pursuit of future wealth, the resulting memory chip shortages have detonated consumer-level pricing for RAM modules, graphics cards, SSDs, and even ancient hard drives. Doubling or tripling street-level outlays without harming sales would, you’d think, make a lot of gaming ge